“We aim to become a Japanese lifestyle brand that takes flight onto the world stage through the power of design.”

YUPPY QUOKKA® is a Tokyo-based lifestyle brand created by a designer who graduated from the Tokyo University of the Arts.

Seamlessly connecting the cityscape with the golf course, this is for Yuppies (Young Urban Professionals) who freely enjoy **”golf as a lifestyle”**.

From the popular **”PREMIUM CAMO SERIES,”** a new golf hat has arrived, blending a classic look with modern details.

At first glance, it looks simple.

However, the closer you get, the more you can see the attention to materials and details.

MINIMAL × CLASSIC × PLAYFUL

From golf to everyday life in the city, this hat embodies the YUPPY QUOKKA® style and blends seamlessly into any adult’s wardrobe.

■ MODERN CLASSIC | A beautiful presence that stands out precisely because it has been stripped down to the essentials

The foundation of the design is an authentic hat silhouette that remains timeless and style-agnostic.

By avoiding unnecessary embellishments and keeping the overall design minimalist, we have highlighted the beauty of the materials’ textures and the silhouettes themselves.

Not too sporty, yet not too classic.

It blends seamlessly with both golf attire and everyday street style.

This simple hat embodies the “Urban Classic” aesthetic that YUPPY QUOKKA® holds dear.

■ LEATHER PATCH | A leather patch that exudes a subtle presence

A leather patch featuring the brand logo, with a high-quality texture, is placed on the front.

By combining the soft texture of cotton with leather—a different material—the simple design gains just the right amount of depth.

Rather than making a statement with a large logo, it creates a distinctive presence through the use of different materials.

It captivates with its texture, not its flashiness.

It adds a subtle touch that’s perfect for a sophisticated golf style.

■ SIGNATURE EMBROIDERY | The brand logo discreetly embroidered along the brim’s edge

The YUPPY QUOKKA® logo is subtly embroidered along the brim.

Rather than making a strong statement from the front, I arranged them so that they catch the eye casually, depending on the viewing angle or body movement.

A leather patch on the front and delicate logo embroidery.

While layering brand identity through different expressive techniques, the overall design remains strictly minimalist.

It is in the details that a person’s true character shines through.

These details were born from that idea.

■ HIDDEN CAMO | PREMIUM CAMO that’s only visible when worn

Another distinctive feature of this hat is the original camouflage pattern on the underside of the brim.

It’s usually almost invisible.

But the moment you look up or take off your hat, the PREMIUM CAMO pattern subtly peeks out from underneath the brim.

Rather than making camouflage the main focus, incorporate it as **”subtle, hidden details”**.

That is the very essence of the playful spirit for adults that the PREMIUM CAMO SERIES cherishes.

Not CAMO that shows—but CAMO that lets you peek.

We’ve added a touch of YUPPY QUOKKA®-style whimsy to this classic hat.

■ COTTON TEXTURE | Natural texture and a comfortable feel against the skin

We use cotton fabric, which has a soft, natural texture.

Designed with a soft feel against the skin and breathability in mind, this garment is crafted to ensure comfort even during long rounds of golf.

By combining softness with just the right amount of firmness, it creates a beautiful silhouette when worn.

While using casual materials, we aim for an elegant look that doesn’t appear too rough.

Both comfort and visual appeal.

Since this is a hat you’ll want to reach for almost every day, we paid special attention to the texture of the material itself.

■ WIDE BRIM | A wide brim designed with the golf course in mind

The brim is designed to be slightly wider for ease of use on the golf course.

It reduces glare and helps maintain clear vision during a round when you’re spending long periods of time outdoors.

Rather than simply making it larger for the sake of functionality, we’ve also taken care to ensure it’s in balance with the crown so that the overall silhouette of the hat looks beautiful.

From the front and from the side.

We design every detail, right down to how it looks when worn.

We aimed to strike a balance between functionality and silhouette.

■ LIGHT & COMFORT | From the golf course to everyday life, with a light and airy feel

It’s comfortable to wear, fits easily into a golf bag or travel bag, and is perfect for taking along to a variety of occasions.

Pair it with golf apparel for a cohesive look that’s true to the PREMIUM CAMO SERIES.

When paired with simple pieces like T-shirts and button-down shirts, the CAMO pattern on the underside of the brim and the leather patch add just the right touch of style.

GOLF · CLUBHOUSE · CITY · OUTDOOR · TRAVEL

Not just for the course, but for all kinds of moments on your day off.

This is a versatile piece that’s easy to incorporate into any style.

■ PREMIUM CAMO | MINIMAL × DETAIL × PLAYFUL

An authentic silhouette.

A leather patch on the front.

A logo embroidered discreetly along the brim.

And the PREMIUM CAMO pattern is only visible when you put it on.

At first glance, it seems simple.
The closer you get, the more their individuality becomes apparent.

Rather than making a bold statement, we create a unique look through materials and details.

From the golf course to everyday city life, it quietly adds a touch of playful sophistication.

YUPPY QUOKKA®
PREMIUM CAMO SERIES | GOLF HAT