“We aim to become a Japanese lifestyle brand that takes flight onto the world stage through the power of design.”

YUPPY QUOKKA®, a Tokyo-based lifestyle brand overseen by a designer who graduated from the Tokyo University of the Arts.

For Yuppies (Young Urban Professionals) who freely enjoy **”golf as a lifestyle”** in the city.

A new golf cap has been released from the **”PREMIUM CAMO SERIES”**, which blends design, functionality, and a touch of playful sophistication.

At first glance, it seems conventional.

But from the front, sides, and back, all the way to the underside of the brim.

Different details become visible depending on the viewing angle.

CLASSIC × MINIMAL × PLAYFUL

It blends naturally into both the golf course and everyday city life.

This golf cap for adults embodies the distinctive style that defines YUPPY QUOKKA®.

■ 6-PANEL CLASSIC | Taking the Classic Style to a New Level of Beauty

The base features a classic 6-panel construction, which is considered a staple in cap design.

Precisely because this authentic design is not easily swayed by trends, we paid close attention to the silhouette and the balance of the details when worn.

Not too sporty, but not too casual either.

With a simple, urban aesthetic, these pieces are easy to incorporate into your everyday outfits—from golf wear to shirts and T-shirts.

It’s basic—which is exactly why it lasts.
It’s precisely because it’s simple that the details stand out.

We’ve incorporated the PREMIUM CAMO SERIES aesthetic into a classic cap style.

■ RUBBER PATCH | Showcasing Brand Identity Through Mixed Materials

The brand’s signature RUBBER PATCH logo is featured on the front.

By combining a soft, textured cotton body with three-dimensional rubber patches, the design creates a modern contrast unique to this combination of materials.

Rather than making a bold statement, it expresses individuality through the different textures of the materials.

This is a signature accent of the PREMIUM CAMO SERIES that adds depth to a simple cap.

■ 360° SIGNATURE DETAILS | YUPPY QUOKKA® from every angle

Our commitment to design isn’t limited to the front.

The brand name is featured on the back, and the YUPPY QUOKKA® logo is embroidered along the brim.

As seen from the front.

When I turn my head to the side.

A view from behind.

Subtle brand details appear on each one.

Rather than making every element stand out strongly, arrange them quietly within the overall balance.

It’s not about flashiness—it’s about making a difference in the details.

We carefully crafted every detail so that the brand’s identity shines through from every angle—360°.

■ HIDDEN CAMO | PREMIUM CAMO Hidden Inside the Brim

Another detail that symbolizes this cap is the original camouflage pattern on the underside of the brim.

From the front, it has a chic, minimalist look.

However, the moment you look up or take off your cap, a modern camo pattern peeks out from under the brim.

Taking into account how well it complements the body color, the colors of the camouflage graphics were adjusted to achieve a perfect balance.

Instead of making the camouflage the focal point, place it deliberately in a spot where it’s hard to see.

Not CAMO that shows—but CAMO that lets you peek.

It’s a playful touch unique to the PREMIUM CAMO SERIES that exudes a sense of mature sophistication.

■ COTTON TEXTURE | Cotton fabric that lets you enjoy its natural texture

The body is made of cotton, which has a soft feel and a natural texture.

We focused on breathability and sought out a fabric that feels comfortable even during long rounds of golf.

The natural texture unique to cotton gently ties together various details such as rubber patches, embroidery, and camouflage patterns.

A texture that’s different from functional sports fabrics and easy to incorporate into everyday life.

Even though it’s golf wear, you’ll want to wear it around town, too.

That’s why we choose our materials carefully.

■ WIDE BRIM | Stay stylish even in the sun

The brim is designed to be wide for ease of use on the golf course.

It helps block the sun’s rays when spending long periods of time outdoors and supports clear vision while playing.

At the same time, we paid close attention to the balance between the crown and the brim to create a silhouette that looks sleek from both the front and the side.

We value not only functionality but also how beautiful it looks when worn.

■ ADJUSTABLE FIT | Find the Perfect Fit for You

The back is equipped with a size-adjustable strap.

You can easily adjust it to your preferred fit based on your head circumference and the style you’re going for that day.

Since this is something you’ll wear for long periods during a round, we focused not only on the design but also on comfort so you can wear it naturally for extended periods.

■ GOLF TO CITY | It’s About More Than Just Golf

An authentic golf look paired with polo shirts and mock-neck tops.

A casual weekend look paired with a T-shirt or sweatshirt.

When paired with items from the PREMIUM CAMO SERIES, you can enjoy a cohesive look with matching camo details.

GOLF · DRIVING RANGE · CLUBHOUSE · CITY · DAILY

From the golf course to the city.

Precisely because it isn’t limited to any specific occasion, this cap can be worn naturally as part of your everyday lifestyle.

■ PREMIUM CAMO | CLASSIC × DETAIL × PLAYFUL

A classic 6-panel silhouette.

A RUBBER PATCH on the front.

A logo embroidered discreetly along the brim.

A brand name that adds a touch of style to the back view.

And then there’s PREMIUM CAMO, which appears only on the underside of the brim.

At first glance, it seems simple.
But it doesn’t look the same from every angle.

Rather than relying on large logos or flashy embellishments, it expresses its uniqueness through a series of subtle details.

It is precisely because it is traditional that the differences stand out.

YUPPY QUOKKA®
PREMIUM CAMO SERIES | GOLF CAP